Anastasi & Moore first reached out to Lemonade when they were moving into a new location and needed an identity refresh that better reflected their cool personality. As an up and coming accounting firm, they wanted something that said trustworthy and progressive. For the logo mark, the A&M were blended to create a pencil tip and from there the rest fell into place. When Scott Martin joined the Firm in 2014 there was no need to change much since his last name featured the initial M! Over the years, AMM has partnered with Lemonade for a variety of projects including folders, financial statement covers, and holiday greetings.